How to Identify your Target Market

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To identify, means to establish the identity of someone or something. A market has different meanings, including, a group of potential customers for one’s product, a place wherein people buy and sell. A target means a goal or objective. There are steps to identify one’s market target: Step One — […]

Customer Service Tips Every Business Needs

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“Hello! You we’re owing us some money, go and pay your debt before calling us for enquiries!” A customer service representative shouted at a customer during a call. As we all know, especially in this side of the world, they say the customer is King! But is that so? Yes! […]

Funding your Business from Loans

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Many business owners want to borrow money but are unsure of the variety of lending options. For others, the fear/risk involved in paying back stares them to face. However, for many businesses, there is a framework for thinking through whether borrowing money is the right tool for growing the business […]

5 Reasons Why Businesses Fail

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It’s commonly said that failure breeds success! Business usually has “ups and downs”, it’s not all rosy. Failing a business doesn’t automatically mean one cannot excel in the business. Instead, its a stepping stone for success. However failing once, doesn’t mean failing forever. If there’s consistent failure in a particular […]

Tips for Handling Customer Complaints

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By the standard of human wants and needs, the economist declares them insatiable. This comes to play over again even in cases where companies have reached the ”perfect point”. The satisfaction Mr A derives still has a gap with that Mr B would derive. Complaints happen every day. When a […]

The Role of Social Media in Business

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Imagine staying in a shop all day without even a single customer noticing you. Yes, that’s what it looks like when you run a business without social media presence. Actually, the essence of Social media for a business can not be over emphasized. Asides from making people notice your business, […]