Many companies, whether big or small, often find themselves at a crossroad that can hinder development for them, both in internal and external growth.
Sometimes, new startups need intelligence on market strategy to boost their growth or expand their business, times like that calls for experts that can come up with strategic plans that can provide comprehensive but efficient and sustainable options for firms to follow. Most companies often need trade advisories for such occurrences.
Anza strategy is a trade advisory company that was established by Rodrigue Msechu to foster economic advancement in Africa. The company was founded after Msechu left his job at French trade office in Nairobi after three years of working there. Msechu studied communication and public relations at Moi university and proceeded to study diplomacy for his MA.
His previous job as international trade adviser at French trade office birthed his idea of Anza strategy where he aimed to foster economic growth in Africa and attract foreign interest into the region.
He founded Anza strategy in 2016 to foster economic advancement by encouraging participation and accountability of African changemakers. Over the years, Anza strategy has advised more than 30 companies from four continents on market intelligence and entry strategy into Africa.
They have provided tailor made comprehensive approaches and solutions to foreign private sector players working to access the East African market. They further assist in formulation of business exports and investment business.
Msechu’s passion is to foster dynamic collaborations between businesses to spark economic transformation in Africa. His passion and aspiration for Africa’s economic transformation, most especially East Africa has earned him a spot on the Forbes 30 under 30 most promising entrepreneurs in Africa.