How to Become a Successful Solopreneur
The term “solopreneur”, while not new, has gained popularity lately as a way to describe the growing number of “solo entrepreneurs” out there today.
And even though there is a lot of overlap between an entrepreneur and a solopreneur, there are subtle distinctions to be made between the two.
Solopreneurs place a high value on control. By definition, a solopreneur is a one-person operation. By contrast, an entrepreneur is building a team of people who specialize in specific areas of the business. Think sales, accounting, customer service etc.
Becoming a solopreneur can be exciting, rewarding and lucrative. But it’s also a lot of work. Sometimes, people become overwhelmed at the thought of doing everything themselves.
So, here are some tips you can use to lessen the burden and become a successful solopreneur.
1. Have a Solid Plan
Just like any business, it’s important that you set goals both long and short term so that you can measure your progress.
To that end, you should develop a mission statement and a vision statement that you can refer to down the road.
Your plan should include four components
• How will you grow your business?
• How are you planning for that growth?
• How do you plan to create passive income?
• Will you be expanding by adding additional products or services?
If you can map out where you want to be, you’ll have a much easier time getting there.
2. You Don’t Have to Go It Alone
One of the most intimidating things about becoming a solopreneur is the amount of work involved. After all, if you’re in charge of sales, marketing, customer service, accounting, advertizing, branding, social media and more, it quickly becomes overwhelming.
But here’s the good news, you don’t have to go it alone. There are a ton of other solopreneurs out there willing to take on the tasks that you can’t or just don’t want to do.
These people specialize in services like website development, email marketing, copywriting, accounting, graphic design, social media management, and a lot more.
By using these other solopreneurs, it will free you up concentrate on the most productive areas of your business.
3. Don’t Be Afraid to “Pivot”
All too often we get a vision in our head of how things need to go or what they should be like. But the world doesn’t really work that way.
Circumstances change, markets change and customer’s taste’s change.
Be willing to adjust your priorities, goals and even your vision of the company to correspond with these changes.
After all, this is one area where you, as a solopreneur have a huge advantage over your larger competitors.
4. Don’t Be in Competition with Anyone but Yourself
Trying to compare yourself to others is always a losing game.
First of all, you will always be behind someone, and ahead of others. We tend to always focus on who’s in front of us, and not who’s behind us. This is a mistake on two counts.
By only focusing on who is ahead of us, we may miss that person behind us that came up with a new strategy and is about to leave everyone in the dust.
Secondly and more importantly, it’s too easy to get discouraged and give up if you are constantly seeing your progress as not measuring up to others.
Plus, remember that you are only comparing yourself to what others want you to see. We all put our best foot forward in public situations but, no one really knows what it’s really like for other people.
In short, the best way to progress is to celebrate all your successes, both large and small and stay motivated.
This is the best friend of the solopreneur. You should always try to automate as much of the work as possible.
Use email autoresponders to market to customers. Use Sales funnels to acquire customers and sell products. Use social media scheduling software to make regular posts.
There is a lot of automation software available today that entrepreneurs can take advantage of.