Tag: marketing

Meet June Syowia, Founder of Kenya’s Fast Growing Marketing Firm
Meet the Founder
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Meet June Syowia, Founder of Kenya’s Fast Growing Marketing Firm

Bolu Okunlola - Aug 12, 2020

Advertising in the contemporary times does not entirely make use of the physical approach anymore. It has evolved, thanks to the digital and…

Organic vs Paid Marketing – which is Better for your Brand?
Advice
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Organic vs Paid Marketing – which is Better for your Brand?

Emmanuel Moses - Sep 02, 2019

Of course, any social media marketing campaign you run is paid-for, because you need to put the resources in place to manage your…

South Africa’s Leegra is Making Waves in Marketing, Promotions and Sales Training
Startups in Africa
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South Africa’s Leegra is Making Waves in Marketing, Promotions and Sales Training

Bolu Okunlola - Aug 27, 2019

Leegra is a South African field marketing and promotions company engaged in sales, merchandising, promotions, product development and strategy. The company serves a…

Factors to Consider when Selecting an Influencer for Your Brand
Advice
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Factors to Consider when Selecting an Influencer for Your Brand

Emmanuel Moses - Mar 13, 2018

If you're an active social media users, you must have come across posts by individuals trying to convince their fans to use a…

5 Marketing Strategies Every Business Needs
Advice
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5 Marketing Strategies Every Business Needs

FA Staff - Jan 22, 2018

We know. Marketing can get expensive. But failing to implement marketing strategies is unhealthy for your business, and you’ll be taking backseat, while…

How to Get Positive Word of Mouth for Your Business
Advice
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How to Get Positive Word of Mouth for Your Business

FA Staff - Jan 11, 2018

Word of mouth can be the best thing since sliced bread if you own a small business. It’s more important than ever in our online-oriented…