Leegra is a South African field marketing and promotions company engaged in sales, merchandising, promotions, product development and strategy. The company serves a diverse range of blue-chip clients and multinationals from banking and insurance to fast-moving consumer goods and healthcare. Leegra was founded by Lee Grant in 1999, and the brand’s success has been defined by staffing projects that provide measurable ROI in short and long-term platforms.
According to Lee “Tough economies call for innovation and commitment. Clients are reluctant to start new projects or divisions amidst uncertainty. In addition, high expenses accrued through stringent labour controls, legislation and new process development, are both costly and time consuming. Cyclical consolidation also creates workforce shortages, hindering ability to manage large scale fast implementations”
Lee confirms that the company currently has a large number of projects underway through its marketing BPO (Business Process Outsourcing) departments servicing a strong base of corporate clients. It is a place for brand enthusiasts who are full of energy accompanied with many years of retail and marketing experience. Their expertise lies in producing desirable results through the implementation of well developed, yet uniquely executed recipes for success.
They also build enduring relationships with their clients by embracing their brands, cultures and values by impacting their market share in the Leegra style and also provides staffing solutions from brand activators to field marketers for top global brands. Through Leegra’s dedicated and experienced trainers, they provide clients with a range of value-added services, including both product and soft skills training tailored to meet client’s needs, they create the ultimate solution for sales people to perform properly. Leegra is currently active in 903 stores and in 35 different cities and towns.
In South Africa, Leegra retains its spot as a leading figure in consumer, trade and retail marketing and offers the following services: Promotional Staff, Field and Trade Marketing, Market Intelligence, BTL Concept and Design.