Of course, any social media marketing campaign you run is paid-for, because you need to put the resources in place to manage your presence. However, if you get it right, either paid social ads or organic social media marketing can certainly be well worth the investment.
Paid social ads
Paid social ads are sponsored content or adverts such as sponsored Facebook posts, promoted tweets on Twitter or sponsored posts on instagram that is used to increase your brand’s presence.
The benefits of paid social ads
It’s cost effective – In terms of the audience you attract from what you spent, paid social media ads tend to be more cost effective than organic social marketing;
It’s incredibly targeted – You can make sure your brand gets in front of your target audience by targeting them through a range of factors like age, gender, location and job title.
It’s flexible – You can stop and start your marketing campaigns when you like.
If the campaigns are not giving you the results you want, you can stop the campaign and move the budget elsewhere.
The results are immediate – Paid ads ensure that your brand will appear on the newsfeeds of your target market as soon as you turn them on, interested audience will click immediately they see it.
Organic Social Media Marketing
Organic social media is basically building a following and gaining massive visibility across different social media platforms by sharing helpful and entertaining content with your target market.
If it is done well, it can improve your brand’s recognition and help build trust with customers.
The benefits of organic social media marketing
Increase brand awareness – With millions of users on social media platforms, the potential reach of your campaign is unlimited.
Improve brand loyalty – Engaging with your target audience on a regular basis can help to build brand trust and loyalty.
Open line of communication – Social media provides a two-way form of communication, this is important because, it allows you to react quickly to complains, queries and ideas from your audience.
Which is better?
If you want to drive traffic quickly and you have enough money available, then paid social ads can provide a quick result. However, if your main focus is to build a customer relationship, then organic social media marketing would be a better investment.
The truth is, both options can be usefull for your brand. You could start by gaining initial traction with paid social ads, followed by organic social media marketing to build a relationship with those customers.
This is the best way to keep your customers coming back for more.