How to Choose the Perfect Name for your Business
Finding the right name for your startup can have a significant impact on your success. The wrong name can do worse than fail to connect with customers; it can also result in insurmountable business and legal hurdles.
In contrast, a clear, powerful name can be extremely helpful in your marketing and branding efforts.
Here are some helpful suggestions on how to come up with a perfect name for your business:
Choose a Simple Name
This is one of the most important things to consider when picking a name for your business. You don’t want potential customers getting confused about how to find your business online.
In order to avoid having to continually correct the misspelled version of your name, it is advisable to keep it simple.
Avoid Narrow Names
This could be limiting, especially if you intend to expand into other items or services.
For example, if there is a chance that you may later go into selling other pastries and expand to other countries, it may not be helpful to name your business “Dove Doughnuts Nigeria” it is better to pick an encompassing name because an exclusive or narrow name could be limiting as your business grows.
Conduct a thorough Internet search
Once you have determined a name you like, do a web search on the name. More often than not, you will find that someone else is already using that business name. While that won’t be a total showstopper, it should give you pause and may call for slight modifications or even a change altogether.
Get the .com domain name
The strongest domain preference is the “.com” domain name for your business rather than alternatives such as .net, .org, .biz, or other possible domain extensions. Customers tend to associate a .com name with a more established business. Undoubtedly, someone will already own your desired .com name, but many domain owners are willing to sell their name for the right price.
You can check on the availability of a domain name and also make sure to grab your desired business name on popular social media sites such as Facebook, Twitter, and Pinterest.
Use a name that conveys some meaning
Ideally, you want the business name to convey something meaningful and positively related to your business. This gives your business a kind of peculiarity and uniqueness and it also helps people to understand what your business is about.
Some examples of clear, simple, and intriguing domain names include Canny.com, Cling.com, Afire.com, and Administer.com. A domain name like “OnlineTickets.com” is genius as it conveys the meaning of the business and is helpful for search engine optimization purposes.
Get feedback on the name
Come up with 5 or 10 names and then run them by friends, family members, and trusted colleagues. Get feedback from your target audience as well. And make sure that the name doesn’t have any negative connotations, this would also help you asses if the name is catchy.
Also, make sure the name sounds good when said aloud. Sometimes names seem fine on paper, but sound awful when said aloud. And if it’s said aloud, make sure people aren’t confused as to how it’s spelt.