How Nigeria’s Abasiama Idaresit Defeated Financial Difficulties by not Giving Up his Business
Abasiama Idaresit is one of the most successful African entrepreneurs who managed to be ahead of many businessmen.
He believes in digital marketing and the possibilities of the internet for the African continent. He founded Wild Fusion, a Nigeria-based digital marketing agency.
Similarly to his founder, the company is quite young, but it has a presence in some other countries including Ghana and Kenya. It has a clientele of stable companies such as Pepsi, Unilever, Diamond Bank, and Vodafone.
In 2008, Abasiama Idaresit completed the Information Systems and Management course at the London School of Economics. After, he returned to Nigeria to start a business.
Wild Fusion was founded a time, digital marketing was quite an unpopular thing in Nigeria. Almost nobody heard about digital marketing in Nigeria.
Idaresit’s life motto seems to be quite different from a typical business inclined person, in his words “We must inspire our kinsmen to look beyond the now and to see the big picture. If we don’t roll up our sleeves and get dirty, no one else will”.
Idaresit struggled with financial difficulties and couldn’t make any money for the first 8 months. Finally, he found a client.
Idaresit’s first client was Baby M, a small company that produced goods for new mothers and their babies. Baby M was a network market company that hired sales agents who searched for customers on a daily basis. The company could hardly make ends meet.
Idaresit managed to convince the Baby M owner to give him a chance under the money back guarantee if he didn’t give the company a return on investment.
The company gave Idaresit USD 250 as payment in advance so that Idaresit could do his job. With this little capital, Idaresit managed to increase earnings by 100 percent in three months.
Baby M’s revenue grew from USD 1,000 to USD 100,000 a month through the implementation of the internet marketing technologies to grow the presence of this business. The company was simply overwhelmed with orders.
The result amazed Google so that the company adopted it as an internet marketing case study. Wild Fusion became Google Adwords’ first certified partner in Nigeria.
In 2011, it was named Nigeria’s best digital agency. The next year, with no external funding, the company had an annual turnover of $6 million. Idaresit said that he had always loved the Internet and wanted to see it change Africa.
Today, Wild Fusion boasts clients like Unilever, Vodacom, Diamond Bank, Planned Parenthood, and many other African and international clients.
The story of Idaresit’s success shows how one can grow from graduate to high-profile online marketing company owner.