Most entrepreneurs are aware of the fact that an effective client base is the lifeline of a business establishment.
A steady stream of new customers allows you to grow your business and fulfill your company vision.
1. Identify Your Clients
It’s easier to look for customers if you know the type of consumers you seek. Without a composite of your ideal customer, you probably wouldn’t know where to start looking.
Narrow down the focus of your ideal client and avoid making broad target market statements, such as every woman, every man or all baby boomers.
Few products appeal to that vast of a group of people, and overstating your market will prevent you from developing viable targeted strategies for attracting clients.
2. Discover Where Your Customer Lives
With your targeted customers in mind, identify those places where they are likely to be found (media, online, offline, mail, etc.), and then create messages for them.
Where you look for customers will depend on the nature of your business. Some good online locations include forums and social media pages, including your own and those of similar or complementary businesses. Offline, you can meet plenty of potential customers at conferences and conventions in your industry.
3. Know Your Business Inside and Out
Thoroughly understanding your industry and having a firm knowledge of your product or service is critical to being able to attract interested clients. When you know your product backward and forward, that fact comes through. The people who would be interested in your offerings can see how knowledgeable you are and will seek your assistance.
4. Position Yourself as the Answer
Give potential clients you come into contact with a good reason to try your services, which is your first step to making them loyal customers. Also, provide value and establish yourself as having an in-depth understanding of the problems they are looking to solve.
This may require creating content via webinars, blog posts, guest blogging, and getting out there and physically networking with people on your part.
From all this you will start to attract a following, and as long as you have a structured sales funnel setup, you will be able to convert the followers/fans into paying customers.
5. Build Partnerships
Teaming up with businesses that offer complementary services offers you the opportunity to take advantage of synergy, which can be very effective in building a business. For instance, if you have a company that specializes in SEO, consider teaming up with a business that builds websites.
When all is said and done, nurturing relationships, either with other business owners or customers, helps you create a client base.
7. Follow Up
After your efforts to bring in business, always remember to close the loop by keeping up with your customers.
Doing this simple step is sure to get your client base to grow.