As a business owner, growing your company can be very challenging because of the numerous aspects you need to cater for.
One very important tool to boost your business is growth-hacking, the term refers to the process of experimenting with marketing, product development, sales segments and other areas to determine the best way to grow a business.
Below are five simple growth hacks business owners can employ to facilitate business growth:
1) Prioritize content marketing
According to DemandMetric, content marketing costs 62 percent less and generates approximately three times more leads than traditional marketing, making it a valuable strategy for small businesses.
Having a blog on your site that offers engaging and useful content presents your business as an expert in your industry and can help you build a trusting relationship with your audience.
Blog posts can also generate more traffic to your site, improve your SEO and convert visitors into customers. Research high-volume/low-competition keywords for your blog posts to attract more of your target audience to your site and grow your customer base.
2) Use Facebook and Google Customer-retargeting
According to Digital Strategy Consulting, the average customer makes nine visits to a website before purchasing, so retargeting is a valuable growth hack to get those purchases you might have otherwise missed out on.
Facebook and Google retargeting involves a pixel you add to your site that then enables you to show targeted ads to users who have previously visited your website.
While previous visitors to your website are browsing other sites on the web, they’ll see ads for your business encouraging them to return to you.
If you want all your visitors to be return visitors, make sure you’re at the top of mind for them by coaxing them back using Facebook and Google retargeting.
3) Use exit-intent coupons
Offering visitors a coupon in exchange for their email address is a great way to build your email list and encourage people to make a purchase. People love getting a deal, so not many will pass up the opportunity to save.
Using an exit-intent popup is also a great way to grab your visitors’ attention, as it can track when a visitor is about to leave your website, and offer a coupon at exactly the right time. Overall, it’s an amazing tool for boosting your conversions and improving your bounce rate.
4) Show social proof
Most consumers look for reviews before they make a purchase. In fact, BrightLocal conducted a survey that revealed that 84 percent of people polled trusted online reviews and testimonials as much as they would a personal recommendation.
So, make it easy for customers: Show social proof right on the pages of your website.
Displaying comments from some of your satisfied customers on your website can help push visitors who are on the fence into making a purchase. People buy from companies they trust, so adding social proof shows you to be a trusted brand in your industry.
5) Use content upgrades
Providing content upgrades on your blog posts is a great way to grow your email list rapidly. A content upgrade is essentially a freebie offered within the post that’s related to the blog post topic.
For example, you could offer a free, downloadable PDF to your readers in exchange for their email address. If you’ve crafted an informative blog post that already has your readers engaged, they’re likely going to be interested in the extra content you’re offering and will click that download button.
6) Ask for feedback
There’s no better way to figure out what’s working in your business and what’s not than by asking your customers directly. There’s always room for improvement in your business and of course improving your customer service or user experience can really boost your sales.