Blogging is a very viable business that has to do with educating or passing information to people.
It is one of the means several people all over the world are making money from the internet. Blogging is all about creating useful and perhaps educative content for a targeted audience on the internet.
If you think that you have good knowledge on a particular subject, you can make money by sharing your knowledge to a wide range of audience via your blog.
However, blogging is a multi-way thing, it can be used to entertain and help readers solve problems, and also to earn money at the same time.
Most blogs usually start out as a hobby, but it gets to a point where bloggers feel the need to reap from their investments. In fact, there are a large number of blogs that generate six or even seven figures per year, some bloggers have even taken blogging as a major job as opposed to salaries.
Transforming a blog from hobby to business can be very challenging and discouraging at times. This is blogging for profit requires dedication, patience, and resilience. It’s not easy, but at the same time, it doesn’t require insider secrets or rare skill.
Oftentimes, when you have good contents on your blog, loads of people (human traffic) will visit your blog. The larger the traffic that visits your blog, the more money you will make. If your blog attracts huge traffic, you can attract adverts from top corporate organization.
You can also earn money from your blog via AdSense, by offering subscription services to members and also selling your products via your blog.
There are various strategies that has proven really effective in building a profitable blog, these includes:
1) Let Your Readers Know You
It is usually helpful to make your life and interests an open book to your readers, people tend to become more interested in reading your blog when they get the opportunity to read about your identity and personal interests.
Letting your readers know you would increase your readership significantly. There’s an imperative need to put yourself out there if you’re intentional about building a profitable blog.
2) Understand Your Audience’ Needs
Of course, building relationships with your readers is a two-way street. They need to know and trust you, but you need to understand them, as well.
Take some time to study your readers for a moment. What are their needs? Biggest fears? Current struggles? It becomes much easier to provide valuable content that will keep readers coming back for more if you can answer these questions for yourself and help your readers solve their problems.
If the answers to the questions above aren’t obvious, dive into your Google Analytics and see which posts and topics drive the majority of your traffic. And don’t be afraid to ask your readers what they need, because most bloggers aren’t going to ask them, so they will probably be surprised and impressed by your own unique approach.
3) Build an Email List Early
It has been said that most new visitors will decide if they are interested in your blog in the first 5-10 seconds. In that time, they are looking for clues about the value your blog can provide them. Depending upon how they arrived at your blog, they may not even realize that they are on your site.
One of the biggest mistakes that hold bloggers back from developing a profitable blog is failing to convert new, interested visitors into regular readers. The best way to grow your readership is through your email list.
If you’re just starting out, there are plenty of free or inexpensive WordPress plugins, services, and tutorials to help you with the technical aspects of building your list. Having an engaged list of subscribers is one of the biggest keys to turning your hobby blog into a profitable business.
4) Focus on a Core Group of Affiliate Products
Affiliate marketing is the process of earning a commission by promoting other people’s products. This is a core component of developing a profitable blog in most niches. Successfully navigating this aspect of blogging is crucial in determining whether your blog remains a hobby or generates profit.
One of the most common mistakes bloggers make is trying to promote too many products or the wrong products to their readers. it is much more effective to focus on a small group of products and services that specifically address the needs and problems of readers.
5) Create Your Own Product
If you’re steadily building your email list and improving your affiliate marketing strategy, the next step to building a profitable blog is building your own product.
Although, this may sound intimidating and difficult to achieve, but it is quite helpful in building a profitable blog.
Since you know your readers better than anyone, you are uniquely positioned to help them in ways that others can’t match. If you’ve earned their trust and have demonstrated that you can provide solutions to their problems and make their lives better, many of them will knock down doors to buy your product.