We know. Marketing can get expensive. But failing to implement marketing strategies is unhealthy for your business, and you’ll be taking backseat, while your competitors are ahead.

If spending a lot on marketing is not part of your plan, there are many low cost marketing strategies you can implement, which are actually as effective.

Here are 5 low cost marketing strategies you can use to create organic traffic and exposure for your business:

1. Facebook Advertising

As at 2015, there were two million small to medium sized businesses advertising on Facebook. It’s an inexpensive and effective way to market to virtually any audience. Facebook ads excel at advanced targeting. They allow you to target a specific audience based on location, interests, age, sex, online behavior, and many other factors.

Creating Facebook ads is very easy. You just need a solid headline, a bit of descriptive copy, one image, and a link.

2. Content Marketing

Content marketing has to do with creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and drive profitable customer action.

Content marketing is not easy, however, and requires every element to be done right: Quality content; Relevant topics; Optimized for SEO; Optimized for readers; Consistent content creation & promotion. Content can include videos, podcasts, online courses, and a host of other mediums in which people consume information.

3. Email Marketing

Most of the people who visit your site will not buy from you immediately. Capturing contact info for additional marketing and lead nurturing is the best way to sell, and email remains the highest converting channel for interacting with leads.

Email marketing funnels begin with a “lead magnet”. This is something compelling you offer your website visitors in exchange for their email address. Possible options include a free digital download, a free service trial, site membership, a coupon, etc.

4. Networking

Networking is one of the most effective marketing strategies that everyone has access to, and there are plenty of ways to do it. One of these is through LinkedIn. The platform is entirely devoted to networking. As a rule of thumb, you should be adding everyone you shake hands with or speak with, including customers, similar business, and more.

In building a personal brand through LinkedIn, you can promote your business brand. To make networking even easier, you can make a group page for your business, or join a local business group and participate with the existing members and audience to boost the exposure of your business.

5. Partnership

Ever heard the saying “I’ll scratch your back if you scratch mine”? That’s exactly how a partnership works.  Let’s say you own a car dealership and there’s an auto repair shop down the road. If you partner with the auto shop, you can refer people there for maintenance and keep their business cards or flyers in your dealership.

In return, the auto repairer can refer people to your dealership when they need to buy, sell, or trade their vehicle and they can also keep business cards or flyers in their shop. Building a partnership can market your business to the customer base of another business, and vice versa.

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